Silos pohanka one man brass band drums bells and flutes

The siloed ecosystem is the most significant obstacle on the way to getting to a single customer view. Therefore, to get to a single consumer view, we need to integrate data from different data sources to harness its combined power and to develop profitable strategies. By saying “silos”, we don’t only mean data silos in terms of media channels, such as digital vs. traditional media. We also mean organizational silos – the integration of departments within companies who take care of different things for the same consumer .

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Last week, a group of friends thought it would be a good idea to explore an abandoned Titan I Intercontinental Ballistic Missile (ICBM) silo in the Colorado countryside. To say these pictures are creepy is a vast understatement. Just wait until you see the "hydraulic fluid" they found.